Walt and Roy's climb to success was most dramatic after the release of the world's first animated feature,
Snow White and the Seven Dwarfs: "The studio had prospered beyond his [Roy's] dreams...Money poured into the studio" (119). But just when you think that Disney was making great forward advances in their studio company, they veer off course. In 1938, the Disney brothers had presented their parents with a wonderful new home in California, near the studio. However, the new place didn't turn out so amazing, for it ended up causing the death of their mother, Flora (by furnace gas). Walt recalled, "they [Mom and Dad] were very happy before she died...she was very proud of Roy and me and what we'd done" (126). This tragedy clearly had a large effect on Walt and Roy, as it would with anyone, but the two sons were especially heartbroken. Their father, Elias, died three years later, and was buried alongside his late wife.
Along with the family, the company was at a remarkable low. At least the Disneys had something to blame for their crisis: World War II. No one could escape the economic devastation that arose during that time period. "The forties brought the war and our frozen markets," Roy remembered. "It was a bad decade for us...we were a young organization, and our fellows were subject to the draft. We lost many, many of them" (150). On top of losing many employees, Walt's new animated features did not bring in nearly enough profit to pay for production costs. First,
Pinocchio created many problems in its early stages, essentially a "nightmare" (130). Then came
Fantasia,
Dumbo, and
Bambi, and all were box office failures. With these frustrations, "the company was so broke that not even one feature was in production" (158). Everyone in business inevitably has some rough patches to get over, but they eventually disappear. The Disney brothers will definitely come out of their hole, and will have plenty of opportunities to rise to the top once more.
~ Outside Reading #4
Thomas, Bob. Building a Company: Roy O. Disney and the Creation of an Entertainment Empire. New York: Hyperion, 1998.
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