Along with the family, the company was at a remarkable low. At least the Disneys had something to blame for their crisis: World War II. No one could escape the economic devastation that arose during that time period. "The forties brought the war and our frozen markets," Roy remembered. "It was a bad decade for us...we were a young organization, and our fellows were subject to the draft. We lost many, many of them" (150). On top of losing many employees, Walt's new animated features did not bring in nearly enough profit to pay for production costs. First, Pinocchio created many problems in its early stages, essentially a "nightmare" (130). Then came Fantasia, Dumbo, and Bambi, and all were box office failures. With these frustrations, "the company was so broke that not even one feature was in production" (158). Everyone in business inevitably has some rough patches to get over, but they eventually disappear. The Disney brothers will definitely come out of their hole, and will have plenty of opportunities to rise to the top once more.
~ Outside Reading #4
Thomas, Bob. Building a Company: Roy O. Disney and the Creation of an Entertainment Empire.
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